Realization

A picture can say a thousand words and capture a moment eternally.
The cultural connection between photography and the humanities
is intrinsic; with every blink of the eye, events occur throughout
the world that effect the global population - and they must be documented.
It is our job and responsibility to capture raw reality of current events as well as the delicate essence of this beautiful life.

Zeduce embodies a unique synergy of aesthetic, intelligence,
and emotionally provocative image.
At Zeduce the art of photography is elevated far beyond
a two-dimensional visual.
As time accelerates and the masses collaborate on global, yet intimate platforms, it becomes imperative to capture all of the exciting,
innovative activities occurring. Modern times are exciting times
and locales are no longer a constraint. Our neighbors are actively changing the world and we want you to witness it, and we believe that a photograph maintains its capacity to portray unprecedented honesty.  
Zeduce embodies a creative consortium and we continually look
to collaborate with other pioneering entities and individuals.

 

Production

The Zeduce Media Production team is versatile in our professional capabilities- we are flexible and extremely knowledgeable.
There exists unparalleled ingenuity and a harmonious synergy between
all aspects of Zeduce projects. Concept development extends to set,
prop and lighting and design, as well as styling and art direction.
We take ownership in our projects and conduct dedicated, extensive
research to ensure that we are immersed in our client's wants and needs.

Zeduce is headquartered in Sydney, and as one of the most naturally beautiful locations in the world we have access to pristine locations inland and seaside. However, we do not limit ourselves geographically,
and we are not shy about world travel. We have immense experience working in several locations across Europe, Africa and Asia, which enables us
to coordinate and secure the best production sites on a global scale. Customized technology is expertly coordinated and utilized to maximize speed and impact.

We want you to be there with us, in real time- not a moment is wasted.
Each project is unique and must be addressed with great detail and care.
At Zeduce we aspire to be as resourceful as possible. We recognize potential in each individual project and adjust our work to reflect it.
No matter how large or small the budget or financial incentive, our delivery of quality is consistent.

 

Elizabeth Katharine James

Writer & Producer of Special Projects

Elizabeth Katharine grew up in rural Southern Oregon. She attended University of Oregon, acquired her Bachelor of Arts in International Studies, Law and Diplomacy with a Minor in African Studies, June of 2009.

She lived and studied Swahili coastal culture in Kenya and Tanzania in 2007. Here she conducted her first case study on a Somali refugee family and concentrated her academic pursuits on asylum studies. Swahili is her second language. 2008 she relocated to Amsterdam to assume an internship with a Dutch governmental organization Instituut voor Vrouwengeschiedenis. During this time she conducted independent research on the asylum law and policy of the European Union.

Following graduation she was employed by the US government to domestically develop a financial literacy program at a small non -profit located
in Southern Oregon. She then relocated to New York City and began
to collaborate with Wendell Teodoro on his projects at Zeduce.
She also began working for the Carbon War Room, a non-governmental,
not-for-profit organization that partners with entrepreneurs to significantly reduce global carbon emissions.

Elizabeth is constantly evolving and she brings her diverse experience
in the arts and humanities to the Zeduce consortium.
She can be found musing somewhere in Manhattan.

Contact Elizabeth ->

Arielle

Artist (Styling, design, music, dance, writing)

Arielle is a multifaceted artist whose inspiration constantly seeks balance among visual, sonic, and physical elements. While forging a dynamic career in fashion and music, she continues to explore the convergence and interdependence of many art forms. Being a collaborative artist at heart, Arielle was first drawn to ZEDUCE for its "think tank" structure and its philosophy of art as an essential life component rather than a medium of commercialism. She has begun her first season as a ZEDUCE Artist with the goal of broadening the artistic horizons of the Consortium and supporting her fellow Artists in their various endeavours. Her direct contributions
to the Consortium include concept and production development, fashion/makeup/hair styling, and describing the artistic process in words - in addition to creating art in her preferred media/forms. Working on ZEDUCE projects has challenged her to channel her artistry into everything she does and everyone she encounters. Whether draping a garment, styling a photoshoot, performing on the harp, or dancing an improvisation, Arielle strives to achieve the aesthetic pleasure of striking form, high impact, and refined contrast.

A resident of New York since 2003, Arielle received her Bachelor and Master of Music degrees from The Juilliard School, and was awarded Scholastic Distinction for her thesis "Fashion in Concert; an exploration of clothing on the classical music stage". This year-long research project culminated in a written treatise on the history and current issues of how
a performer's attire can dramatically affect the music played.
Arielle is a contemporary music aficionado actively involved in commissioning and performing new works by composers across the globe,
and has given over 50 world premiers. As a harpist, she has been featured in numerous concerts at Avery Fisher, Alice Tully, and Carnegie Halls,
The Metropolitan Museum, and many other nation-wide venues from Maine
to California.

Arielle's vibrant musicianship is equaled by her intrepid yet elegant
sense of design, which treads the proverbial tightrope between fashion
and function. Her custom eveningwear has appeared on major concert stages across the US. In addition to concert attire, her original designs span
a wide range of categories from novelty recycled piece to contemporary couture apparel and accessories. Arielle began her formal fashion studies at Parsons The New School for Design, and received her fashion design degree from the Fashion Institute of Technology, where she is now
a candidate in the Haute Couture program.

www.arielleharp.com

Contact Arielle ->

 

Wendell Levi Teodoro

Art Director / Photographer

Wendell Levi Teodoro began his career in photography assisting famed New York photographer Randy Brooke during New York Fashion Week.
He excelled in New York and has worked for some of the world's most influential Press Agencies.

Wendell captures images of people and places, and he aspires to expose
the rich fabric of society.
As the Director of Zeduce he approaches media with a unique poise and fresh approach.
He contributes his time to several philanthropic projects and works with a wide variety of clients including small non-profit organizations and large non-governmental institutions, including entities that are affiliated with the United Nations.

He prioritizes the pursuit of humanitarian and cultural capture and he is prepared to travel the world.

Contact Wendell ->

Australia - 0410 48 55 42

 

History

2007 - 2012 -Getty Images, WireImage & Film Magic

- Contributer New York, Sydney, South America & Europe

2007 -Ameli Design - Freelance

2005 -Spacelab Design - Freelance Graphic Designer + Production

1992--www.spacelabdesign.com.au ->

2001--T-bone Productions - Part Time - Website Design, Development.
1992--Graphic Designer, Interface Designer

1992--www.t-bone.com.au

1996 -
2005
--Roslyn Oxley 9 Gallery
- Part time, Contemporary Arts Gallery

1992--www.roslynoxley9.com.au

1996--Leuver Design - Design Assistant, Boutique Design Agency

1992--www.leuverdesign.com.au

1995--FUEL - Graphic Designer, Advertising Agency

1995--George Patterson Bates - Internship, Advertising Agency

1992--KVB college of Visual Communication - Student ,
1992--Graphic Design / Multimedia / Advertising

 

Published Work / Exhibitions

Vogue - Correspondence - Fashion WeeksAustralia - Nov07,

March 08 - Brad Ngata Vogue Promotion page

August, July, Oct 2009 - Fashion Week, August 2010 -

Fashion Week(Napoleon Perdis)

Vogue.com.au - Official Photographer for Fashion Week SS09

Harpers Bazaar - Feb 2010 - Advertorial

Cream Magazine - issue 34, 35, 36, 37, 38, 39, 40

Marie Claire - Fashion Week

Rolling Stone Online - Julian Lennon Timeless

Oyster - Features

Grazia - Red Carpet

Style.com - Fashion Week

Time Life.com - Fashion events, Red Carpet

Culture - Editorial, Hair Expo & Fashion Week features

Frankie - Advertorial

Elle Online - Social

 

 

Time Life - Social & Fashion Week

Collezioni - Fashion Week Correspondence

Instyle.com - Social

Frankie - Advertorial

Los Angeles Times - Reportage Brazil Carnivale 2010

New York Times Style Mag - Social

New York Post

News.com.au - Featured Artist 2011

People (USA) - Social

Black Magazine - June, Milano Moda Donna backstage reportage

Fashion Trend Magazine - June 2008, Milano backstage reportage,

SS2010 Beauty

PULP - Editorial

BlinK Magazine - Editorial

British Hairdressers Journal - Editorial

Ragtrader - Photographic correspondence - Fashion Weeks / Fashion Events

 

BELLE - Editorial, Beauty Room

CLEO - Social

CLICHE - Editorial

Creative - Lens Flair, Bio

Dance Australia - Reportage Biennale Danza 2010

E!-Online - Social

Estetica - Editorial

Elegance - Korea - Editorial

Mens Style - Feature, Andrew Kemeny

360Fashion - Correspondence - Fashion Weeks

Yen Magazine - Mercedes Startup

Sydney Style - Cover and editorial 'The big easy'

Australian Knitwear - Fashion Week correspondence

 

 

UCE Magazine - Editorial: Narcisism

Younger You - Editorial

Vergo - Social

Clichemag.com - Editorial Neo Evangeliene + Identity

PBS (USA) - Documentary on 360 fashion

Group Show 'Punch' 05 MOP Gallery, Sydney

Gallery 72 Erskirne Show 2007 - World Reportage for Childrens Cancer Research

Absolute Vodka in association with the Backroom Sydney

- Australian Fashion Week Backstage Exhibition 2011

 


Zeduce is part of the 360Fashion Network, comprising of high-level fashion professionals using the latest web 2.0 and mobile technologies to create convergence media.

The 30Fashion Network is at the crossroads of Fashion and Technology,
a 360 degree overview of what i s happening in the world of fashion,
as observed by professionals within the industry.